Pelatihan Public Speaking Berbasis Praktik Langsung bagi UMKM Kuliner dan Suvenir di Kawasan Wisata Situ Bagendit
Authors
-
Aditya Fauzi Ramadhan
Universitas Garut
-
Zikri Fachrul Nurhadi
Universitas Garut
DOI:
https://doi.org/10.36312/linov.v11i2.5795Keywords:
MSMEs, Public Speaking, Communication, Training, Situ BagenditAbstract
Pelaku UMKM di kawasan wisata Situ Bagendit menghadapi kendala dalam kemampuan komunikasi, kepercayaan diri, dan keterampilan mempresentasikan produk kepada wisatawan. Kondisi tersebut menyebabkan interaksi dengan pelanggan belum optimal dan promosi produk masih cenderung pasif. Kegiatan pengabdian kepada masyarakat ini bertujuan untuk menganalisis pelaksanaan pelatihan public speaking berbasis praktik langsung bagi pelaku UMKM kuliner dan suvenir di kawasan wisata Situ Bagendit serta mengkaji dampak awalnya terhadap peningkatan pemahaman dan keterampilan komunikasi peserta. Mitra sasaran kegiatan ini adalah 10 pelaku UMKM, yang terdiri atas 7 pelaku UMKM kuliner dan 3 pelaku UMKM suvenir. Metode kegiatan dilaksanakan melalui tiga tahap, yaitu persiapan, pelaksanaan, dan evaluasi. Pelatihan dilakukan melalui ceramah singkat, diskusi, role-play, simulasi presentasi produk, dan pendampingan langsung saat peserta berinteraksi dengan konsumen. Evaluasi dilakukan menggunakan pretest-posttest dan observasi praktik komunikasi. Hasil kegiatan menunjukkan adanya peningkatan pemahaman peserta, yang tercermin dari kenaikan rata-rata skor pretest sebesar 58,5 menjadi 84,5 pada posttest. Hasil observasi juga menunjukkan perubahan perilaku komunikasi, seperti meningkatnya keberanian menyapa pelanggan, kemampuan menjelaskan produk secara lebih terstruktur, penggunaan komunikasi persuasif, serta peningkatan kepercayaan diri. Kegiatan ini memberikan dampak positif awal terhadap penguatan kapasitas komunikasi pelaku UMKM, meskipun dampak terhadap penjualan masih perlu diukur lebih lanjut melalui data omzet atau transaksi.
Practice-Based Public Speaking Training for Culinary and Souvenir MSMEs in the Situ Bagendit Tourism Area
Abstract
MSME actors in the Situ Bagendit tourism area face challenges related to communication skills, self-confidence, and the ability to present their products to tourists. These limitations may lead to less active product promotion and suboptimal interaction with customers. This community service program aimed to analyze the implementation of practice-based public speaking training for culinary and souvenir MSMEs in the Situ Bagendit tourism area and to examine its initial impact on participants’ communication understanding and skills. The program involved 10 MSME actors, consisting of 7 culinary MSME actors and 3 souvenir MSME actors. The activity was implemented through three stages: preparation, implementation, and evaluation. The training combined short lectures, discussions, role-play, product presentation simulations, and direct mentoring while participants interacted with customers. Evaluation was conducted using pretest-posttest assessment and observation of communication practices. The results showed an increase in participants’ understanding, as indicated by the improvement in the average pretest score from 58.5 to 84.5 in the posttest. Observations also indicated changes in communication behavior, including greater confidence in greeting customers, improved ability to explain products in a more structured way, the use of persuasive communication, and increased self-confidence. This program provided an initial positive impact on strengthening the communication capacity of MSME actors; however, its effect on sales still needs further measurement using turnover or transaction data.
Downloads
References
A. jRivai jBeta, jMahmud jAl jChusairi, jSyarif jHidayatullah, jMuhammad jNajib jAdfani, j& jSyahrul jMubarak. j(2022). jPelatihan jPublic jSpeaking jdalam jPengembangan jJiwa jEnterpeneur. jNUSANTARA jJurnal jPengabdian jKepada jMasyarakat, j2(4), j150–154. jhttps://doi.org/10.55606/NUSANTARA.V2I4.1110
Aisyah, jS., j& jSuwandi. j(2025). jPengaruh jPemberian jPelatihan jPublic jSpeaking jdan jNegosiasi jdalam jMeningkatkan jKompetensi jKomunikasi jBisnis jpada jUMKM jAlun-Alun jKota jBekasi. jAksi jKita: jJurnal jPengabdian jKepada jMasyarakat, j1(3), j379–385. jhttps://doi.org/10.63822/5SNWAA39
Anggreni, L. S., Primasari, I., Surwati, C. H. D., Utari, P., & Hermawati, T. (2021). Strategi Kreatif Kerajinan Payung Muto Menjadikan Desa Tanjung sebagai Desa Wisata di Klaten - Jawa Tengah. Journal of Servite, 2(1), 1. https://doi.org/10.37535/102002120201
Bilgin, jR. j(2022). jA jreview jof jPublic jSpeaking jand jits jcomponents. jCanadian jJurnal jof jEducational jand jSocial jStudies, j2(3), j37-49. jhttps://doi/10.53103/cjess.v2i3.39
Cahyadi, M., Suriani, A., & Nisa, S. (2024). Membangun Kemampuan Public Speaking dalam Meningkatkan Kepercayaan Diri Siswa Sekolah Dasar. Asian Journal of Early Childhood and Elementary Education, 2(3), 260–267. https://doi.org/10.58578/ajecee.v2i3.3070
Charina, jA., jKurnia, jG., jMulyana, jA., j& jMizuno, jK. j(2023). jSustainable jEducation jand jOpen jInnovation jfor jSmall jIndustry jSustainability jPost jCOVID-19 jPandemic jin jIndonesia. jJournal jof jOpen jInnovation: jTechnology, jMarket, jand jComplexity, j8(4), j215. jhttps://doi.org/10.3390/JOITMC8040215
Chen, L., Feng, G., Leong, C. W., Joe, J., Kitchen, C., & Lee, C. M. (2016). Designing an automated assessment of public speaking skills using multimodal cues. Journal of Learning Analytics, 3(2), 261–281. https://doi.org/10.18608/jla.2016.32.13
Cook, D., Saviolidis, N. M., Davíðsdóttir, B., Jóhannsdóttir, L., & Ólafsson, S. (2019a). Synergies and Trade-offs in the Sustainable Development Goals – the Implications of the Icelandic Tourism Sector. https://doi.org/10.20944/preprints201907.0014.v1
Dewi, L. K. C., Widagdo, S., Martini, L. K. B., & Suardana, I. B. R. (2022). Pengaruh Digital Marketing dan Customer Relationship Marketing Terhadap Keputusan Wisatawan dengan Brand Image Sebagai Variabel Mediasi. Ekuitas (Jurnal Ekonomi Dan Keuangan), 6(2). https://doi.org/10.24034/j25485024.y2022.v6.i2.5205
Dwyer, L. (2022). Tourism contribution to the SDGs: applying a well-being lens. European Journal of Tourism Research, 32, 3212. https://doi.org/10.54055/ejtr.v32i.2500
Elsani, E., Salsabila, R., Putra, M. F. I., Nabila, N. K., & Nahartini, D. (2023). The Effect of Using Elsa Speak App for First-Semester Students’ English Speaking Proficiency. Edukatif Jurnal Ilmu Pendidikan, 5(6), 2644–2655. https://doi.org/10.31004/edukatif.v5i6.5976
Erisha, M., & Razati, G. (2017). Pengaruh Kinerja People dan Physical Evidence Terhadap Keputusan Menginap (Survei Terhadap Tamu Hotel Kampung Sumber Alam Garut). Journal of Business Management Education (Jbme), 1(2), 17–24. https://doi.org/10.17509/jbme.v1i2.5878
Ermawati, Y., & Pujianto, P. (2022). Strategi Pemberdayaan UMKM Berbasis PKK Di Desa Wisata Sekapuk Kabupaten Gresik. Jurnal Masharif Al-Syariah Jurnal Ekonomi Dan Perbankan Syariah, 6(3), 837. https://doi.org/10.30651/jms.v6i3.12034
Fatoni, A. F., & Hafidhah, H. (2022). Pelatihan Promosi Keris Berbahasa Inggris dengan Metode Role Play Bagi Sentra Kerajinan Keris Desa Aeng Tong-Tong. Community Development Journal Jurnal Pengabdian Masyarakat, 3(3), 1715–1721. https://doi.org/10.31004/cdj.v3i3.8581
Ishak, Nurmalina, & Daulay (2023). Analisis Keterampilan Mengajar Guru PNS, P3K, dan Honorer Daerah terhadap Pembelajaran Sains di Sekolah Dasar. Pendas: Jurnal Ilmiah Pendidikan Dasar, 8(1), 4109–4118. DOI: 10.23969/jp.v8i1.7201
Kartadireja, W. N., Setiartin, T., Rosiana, S., Pitrianti, S., & Sirait, B. C. (2024). Strengthening Communication Skills through Training Public Speaking Digital Media Based for Members of Karang Taruna Bangkit Jaya Tasikmalaya City. Karismas - Jurnal Pengabdian Karya Inovasi Masyarakat, 1(2), 12–16. https://doi.org/10.70282/karismas.v1i2.7
Kharisma, P. M., & Giantari, I. G. A. K. (2021). Pengaruh Word Of Mouth Terhadap Niat Berkunjung Dan Dampaknya Terhadap Keputusan Berkunjung Lagi. E-Jurnal Manajemen Universitas Udayana, 10(12), 1469. https://doi.org/10.24843/ejmunud.2021.v10.i12.p11
Kiessling, C., Junod Perron, N., Van Nuland, M., Bujnowska-Fedak, M. M., Essers, G., Joakimsen, R. M., Pype, P., & Tsimtsiou, Z. (2023). Does it make sense to use written instruments to assess communication skills? Systematic review on the concurrent and predictive value of written assessment for performance. Patient Education and Counseling, 108, 107612. https://doi.org/10.1016/j.pec.2022.107612
Kuen, G. L., Rafik-Galea, S., & Heng, C. S. (2017). Effect of Oral Communication Strategies Training on the Development of Malaysian English as a Second Language Learners’ Strategic Competence. International Journal of Education and Literacy Studies, 5(4), 57. https://doi.org/10.7575/aiac.ijels.v.5n.4p.57
Kurdaningsih, jD., jAnwar jC. j(2020). jPendampingan jKeterampilan jBerkomunikasi jPublic jSpeaking jdalam jMendukung jPemasaran jProduk jUMKM jDesa jGedawang jBanyumanik jSemarang. jIndonesian jJournal jof jCommunity jServices, j2(2), j181. jhttps://doi.org/10.30659/ijocs.2.2.181-190
Lumbanraja, jL. jS. j(2025). JPengaruh Jpemberian Jpelatihan Jpada Jkelompok Jumkm Jalun-Alun Jkota Jbekasi Jdalam Jmeningkatkan Jkompetensi Jkomunikasi Jbisnis. jKreativitas jPada jPengabdian jMasyarakat j(Krepa), j5(10), j41–50. jhttps://doi.org/10.34743/49QH8881
Luo, M., DeWitt, D., & Alias, N. (2024). The Effectiveness of a Technical Communication Module for Automobile Manufacturing Students at Vocational Colleges. Journal of Business and Technical Communication, 38(2), 137–166. https://doi.org/10.1177/10506519231217998
Masril, M., & Siagian, M. T. (2019). Strategi Hubungan Masyarakat Terhadap Keputusan Berkunjung. Komunika, 15(2). https://doi.org/10.32734/komunika.v15i2.5752
Mata, Á. N. de S., Azevedo, K. P. M. de, Braga, L. P., Medeiros, G. C. B. S. de, Segundo, V. H. de O., Bezerra, I. N. M., Pimenta, I. D. S. F., Nicolás, I. M., & Piuvezam, G. (2021). Training in communication skills for self-efficacy of health professionals: a systematic review. Human Resources for Health, 19(1). https://doi.org/10.1186/s12960-021-00574-3
Nguyen, T. Q. T., & Hoàng, T. T. H. (2023). Stakeholder Involvement and the Attainment of SDGs at Local Tourism Destinations. Tourism, 71(3), 432–446. https://doi.org/10.37741/t.71.3.1
Ningsih, Y., Ruklati, E., Indrastana, N. S., Rinda, R. K., & Dewangga, V. (2023). Pelatihan Presentasi Berbahasa Inggris Kepada Siswa Pondok Muslimah Syamila Jember. Sabajaya Jurnal Pengabdian Kepada Masyarakat, 1(3), 212–221. https://doi.org/10.59561/sabajaya.v1i3.79
Prasetyawati, jY. jR., jSetyaningtyas, jE., jParas jAyu, jJ., jDwi jSartika, jK., j& jAdithia, jD. jS. j(2021). jPelatihan jCulinary jEntrepreneur jDalam jMengembangkan jKinerja j jUMKM jdi jMasa jPandemi. jJournal jof jServite, j3(1), j31–43. jhttps://doi.org/10.37535/102003120213
Pratama, R. G. I., Athar, H. S., & Furkan, L. M. (2021). Observasi Keputusan Berkunjung Wisatawan Pada Kawasan Taman Wisata Alam Gunung Tunak Berdasarkan Pengaruh Citra Destinasi, Produk Wisata, dan Ewom. JMM Unram - Master of Management Journal, 10(1A), 33–42. https://doi.org/10.29303/jmm.v10i1a.620
Pratiwi, jW. jD., jNurfadilah, jK. jD., j& jKarim, jA. jA. j(2022). jPelatihan jkemampuan jberbicara jdi jdepan jumum jbagi jpelaku jumkm jdi jdesa jmuarabaru kecamatan jcilamaya jwetan jkabupaten jkarawang. jMartabe : jJurnal jPengabdian jKepada jMasyarakat, j5(10), j3856–3865. jhttps://doi.org/10.31604/jpm.v5I10.3856-3864
Prihandini, A., Heriyati, N., & Putra, S. D. (2022). Public Speaking Training as a Method for Disseminating Information and Persuasion for MSMEs in West Java. Jurnal Pengabdian Masyarakat Bestari, 1(9), 965–976. https://doi.org/10.55927/jpmb.v1i9.2017
Rahman, Z. R., & Isa, M. (2023). Pengaruh Social Media Marketing Terhadap Keputusan Pembelian Makanan Pada Destinasi Kuliner Halal di Solo Raya. Jurnal Manajemen Dirgantara, 16(1), 89–102. https://doi.org/10.56521/manajemen-dirgantara.v16i1.866
Riwayatiningsih, R., Anas, M., & Forijati, Rr. (2022). Melatih Komunikasi Bahasa Inggris Untuk Pemasaran Bagi Kelompok Usaha Bersama Batik Batu Mangga Di Kabupaten Kediri. Nusantara Jurnal Pengabdian Kepada Masyarakat, 2(4), 83–88. https://doi.org/10.55606/nusantara.v2i4.497
Rizki, R. S., & Nurani, N. (2019). Word of mouth terhadap keputusan berkunjung di Tahura Ir. H. Djuanda. Jurnal Riset Bisnis Dan Manajemen, 12(1), 43. https://doi.org/10.23969/jrbm.v12i1.1525
Rohima, Wardhani, & Sumah (2021). Analisis Keterampilan Mengajar Guru IPA pada Masa Pandemi di SMP Islam Terpadu se-Kota Palembang. Biodik, 7(4), 136–144. DOI: 10.22437/bio.v7i4.14523
Rustandi, jR. jS. j(2025). jStrategi jKomunikasi jDigital jPelaku jUMKM jdalam jMeningkatkan jDaya jTarik jKonsumen jdi jEra jMedia jSosial. jHUMANUS : jJurnal jSosiohumaniora jNusantara, j3(1), j112–121. jhttps://doi.org/10.62180/BV8ZCS69
Sari, R. E., Putrianti, F. G., & Wulandari, S. (2024). Pelatihan Public Speaking Untuk Meningkatkan Kepercayaan Diri Pada Remaja Karang Taruna Dusun Klitak Magelang Jawa Tengah. Jurnal Pengabdian Masyarakat Bangsa, 2(2), 372–378. https://doi.org/10.59837/jpmba.v2i2.820
Saudah, S., Mariani, A., & Amalia, P. A. (2022). Digital Storytelling Home of Humans di Instagram. Jurnal Komunikasi Global, 11(1), 164–186. https://doi.org/10.24815/jkg.v11i1.25044
Senczyszyn, A. H., Błaszkiewicz, M., Kujawa, K., Stańczykiewicz, B., & Szczęśniak, D. (2026). Learning to Listen: Mixed-Methods Study of Medical Students’ Perspectives on Communication Training. https://doi.org/10.21203/rs.3.rs-8726989/v1
Setiawan, H., & Bustan, J. (2017). Pengaruh Periklanan, Promosi Penjualan dan Pemasaran Langsung Terhadap Keputusan Kunjungan Wisatawan. Jurnal Riset Bisnis Dan Investasi, 3(1), 1. https://doi.org/10.35697/jrbi.v3i1.541
Setyowati, L., Pasaribu, R., & Saintio, F. A. (2024). Word Of Mouth Marketing Dan Personal Selling Pada Pengelolaan Brand Awareness Batik Semarangan Di Kampung Batik Rejomulyo Semarang. Jurnal Komunikasi Dan Media, 4(2), 140–158. https://doi.org/10.24167/jkm.v4i2.11811
Suriyankietkaew, jS., jKrittayaruangroj, jK., j& jIamsawan, jN. j(2022). jSustainable jLeadership jPractices jand jCompetencies jof jSMEs jfor jSustainability jand jResilience: jA jCommunity-Based jSocial jEnterprise jStudy. jSustainability j2022, jVol. j14, jPage j5762, j14(10), j5762. jhttps://doi.org/10.3390/SU14105762
Syam, H., Yuniarni, Patmasari, E., & Nurhidayani, A. (2022). Peningkatan Responsibilitas Karyawan dalam Pelayanan Konsumen pada “DjauhR Breakfast & Cafe.” Jurnal Pengabdian Kepada Masyarakat (Jurdikmas) Sosiosaintifik, 4(1), 1–7. https://doi.org/10.54339/jurdikmas.v4i1.378
Utama, W., Abidin, S., & Faisal, M. (2023). Strategi Komunikasi Promosi Pariwisata Pulau Pandang Oleh Dinas Pariwisata Kabupaten Batu Bara. Sibatik Journal Jurnal Ilmiah Bidang Sosial Ekonomi Budaya Teknologi Dan Pendidikan, 2(4), 1319–1326. https://doi.org/10.54443/sibatik.v2i4.794
Vaio, A. D., Zaffar, A., & Chhabra, M. (2024). Intellectual capital through decarbonization for achieving Sustainable Development Goal 8: a systematic literature review and future research directions. Journal of Intellectual Capital, 25(7), 54–86. https://doi.org/10.1108/jic-05-2024-0131
Widyanto, jR., jSaprida, jE., jFadlan, jM., jSahlan, jM., j& jSyahputra, jH. j(2026). jPenerapan jTeknologi jDigital jmelalui jPemetaan jLokasi jUMKM jdi jGoogle jMaps juntuk jMeningkatkan jAksesibilitas jKonsumen jdi jDestinasi jWisata jBukit jLawang. jNusantara: jJurnal jPengabdian jKepada jMasyarakat, j6(1), j459–470. jhttps://doi.org/10.55606/NUSANTARA.V6I1.7778
Wijaya, jH., jIrwan, jM., j& jNasution, jP. j(2025). jDevelopment jof jManagement jInformation jSystems jIn jThe jDigital jEra. jYoung jJournal jof jSocial jSciences jand jHumanities, j1(1), j162–175. jhttps://doi.org/10.66867/YJSSH.V1I1.222
Yuliastanty, jS., jErpidawati, jNazif, jH., jZumiarti, jArdianto, jF., j& jHermawan, jP. j(2024). jPelatihan jPublic jSpeaking jBagi jUMKM jDi jPandai jSikek, jAgam, jBukittinggi. jMejuajua: jJurnal jPengabdian jPada jMasyarakat, j4(2), j343–347. jhttps://doi.org/10.52622/MEJUAJUAJABDIMAS.V4I2.196
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Aditya Fauzi Ramadhan, Zikri Fachrul Nurhadi
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat is licensed under a Creative Commons Attribution 4.0 International License.
