Pelatihan English for Beauty Services untuk Penguatan Kompetensi Komunikasi Komunitas Tata Rias di Balai Latihan Kerja Pacitan

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan memperkuat kompetensi komunikasi bahasa Inggris komunitas tata rias dalam konteks layanan kecantikan melalui pelatihan berbasis English for Specific Purposes (ESP). Kegiatan dilatarbelakangi oleh keterbatasan peserta dalam menggunakan istilah teknis, menjelaskan prosedur layanan, dan melakukan interaksi pelayanan dalam bahasa Inggris, sebagaimana teridentifikasi melalui analisis kebutuhan awal. Pelatihan dilaksanakan pada 20-21 April 2026 di Balai Latihan Kerja (BLK) Pacitan dengan melibatkan 15 peserta komunitas tata rias. Metode pelaksanaan menggunakan pendekatan berbasis kebutuhan, pembelajaran kontekstual, dan praktik langsung melalui role play layanan pelanggan. Materi meliputi kosakata teknis kecantikan, ekspresi pelayanan, konsultasi pelanggan, penjelasan prosedur, penanganan keluhan, serta pengenalan konten promosi digital sederhana berbahasa Inggris. Kinerja komunikasi peserta dinilai pada akhir pelatihan melalui role play terstruktur menggunakan rubrik analitik lima aspek, yaitu kosakata, kelancaran, pelafalan, tata bahasa, dan interaksi, sedangkan persepsi peserta dihimpun melalui angket umpan balik. Setelah pelatihan, seluruh peserta menunjukkan capaian kompetensi komunikasi dasar dengan rerata skor 13,73 dari skor maksimum 20 dan sebaran 13,3% kategori sangat baik, 46,7% baik, dan 40,0% cukup. Aspek interaksi memperoleh rerata tertinggi (3,27 dari 4), sedangkan tata bahasa memperoleh rerata terendah (2,47). Sebanyak 83,3% responden angket menyatakan setuju atau sangat setuju bahwa pelatihan meningkatkan kemampuan komunikasi mereka. Karena tidak dilakukan tes awal, hasil ini menggambarkan capaian setelah pelatihan, bukan besaran peningkatan kemampuan. Modul English for Cosmetology yang dihasilkan menjadi sarana keberlanjutan belajar mandiri peserta.

English for Beauty Services Training to Strengthen the Communication Competence of the Beauty and Makeup Community at the Pacitan Vocational Training Center

Abstract

This community service program aimed to strengthen the English communication competence of a cosmetology community in beauty service contexts through training based on English for Specific Purposes (ESP). The program responded to participants’ limited ability to use technical terms, explain service procedures, and conduct service interactions in English, as identified through an initial needs analysis. The training was conducted on April 20-21, 2026, at the Pacitan Vocational Training Center (Balai Latihan Kerja/BLK) and involved 15 participants from the cosmetology community. It employed a needs-based, contextual, and practice-based approach, including customer-service role plays between beauticians and clients. The materials covered technical beauty vocabulary, service expressions, client consultation, procedure explanation, complaint handling, and an introduction to simple English promotional content. Participants’ communication performance was assessed at the end of the training through structured role plays using a five-aspect analytic rubric (vocabulary, fluency, pronunciation, grammar, and interaction), and participants’ perceptions were collected through a feedback questionnaire. After the training, all participants demonstrated basic communication competence, with a mean score of 13.73 out of 20; 13.3% were categorized as very good, 46.7% as good, and 40.0% as fair. Interaction obtained the highest mean score (3.27 out of 4), whereas grammar obtained the lowest (2.47). Of the questionnaire respondents, 83.3% agreed or strongly agreed that the training improved their communication skills. As no pre-test was administered, these results describe post-training attainment rather than the magnitude of improvement. The resulting English for Cosmetology module serves as a resource for participants’ continued self-directed learning.