Coaching Teknologi Manajemen Pemasaran Tepat Guna Pada Industri Kecil Kerupuk Kelompok Persaudaraan Perempuan Pengolah Hasil Perikanan (P3HP)
DOI:
https://doi.org/10.36312/linov.v7i4.861Keywords:
Coaching, Teknologi, Manajemenen Pemasaran, E-CommerceAbstract
Tujuan dari coaching teknologi manajemen pemasaran tepat guna pada pengelola industry kecil kerupuk kelompok Persaudaraan Perempuan Pengolah Hasil Perikanan (P3HP) yaitu: 1) Bersaing dalam penjualan Online E-Commerce berbasis Sistem Android, 2) Meningkatkan SDM dalam menghitung dan pencatatan sesuai Standard SAK EMKM Indonesia terbaru dengan menggunakan metode penghitungan dan pencatatan berbasis sistem android. 3) Mengoperasikan Alat sesuai dengan kebutuhan sehingga dapat meningkatkan volume produksi dan meningkatkan kualitas produk yang telah dihasilkan Mitra dapat membuat rencana bisnis untuk Tahun 2023 sesuai dengan target – target yang diharapkan. Hasil dalam penelitian ini masyarakat kelompok Persaudaraan Perempuan Pengolah Hasil Perikanan (P3HP) mampu bersaing dalam penjualan Online E-Commerce berbasis sitem android, SDM dalam menghitung dan pencacatan telah sesuai SAK EMKM. Mampu mengoprasikan alat produksi sesuai kebutuhan untuk meningkatkan volume. Adanya keterbatasan dalam penelitian ini maka di rekomendasikan untuk kegiatan pengabdian yang akan melakukan kegiatan pengabdian lebih lanjut di Desa Pangkah Kulon Ujung Pangkah Kabupaten Gresik agar melakukan promosi tempat pembuatan krupuk hasil olahan ikan, dengan adanya promosi tersebut maka akan menarik minat pengunjung untuk membeli produk krupuk tersebut sehingga akan semakin dikenal oleh masyarakat Indonesia maupun mancanegara.
Coaching on Appropriate Marketing Management Technology in the Cracker Small Industry, Fishery Product Processing Women's Fraternity Group (P3HP)
The objectives of coaching appropriate marketing management technology for small cracker industry managers in the Fisheries Product Processing Women's Group (P3HP), namely: 1) Compete in Android System-based E-Commerce Online sales, 2) Improve human resources in calculating and recording according to Indonesian EMKM SAK Standards the latest by using the method of counting and recording based on the Android system. 3) Operate tools according to needs so as to increase production volume and improve the quality of products that have been produced. Partners can make a business plan for 2023 in accordance with the expected targets. The results in this study were that the community of the Fisheries Product Processing Women's Fraternity (P3HP) were able to compete in online e-commerce sales based on the Android system, human resources in calculating and recording were in accordance with SAK EMKM. Able to operate production equipment as needed to increase volume. There are limitations in this study, it is recommended for community service activities that will carry out further community service activities in Pangkah Kulon Ujung Pangkah Village, Gresik Regency to carry out promotions for places where processed fish crackers are made, with this promotion it will attract visitors to buy these cracker products so that it will be increasingly recognized by the people of Indonesia and abroad
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