Pemanfaatan Fitur Wabot Sebagai Respon Atas Kebutuhan Konsumen Secara Online Pada KWT Nine Seru Di Desa Lantan
DOI:
https://doi.org/10.36312/sasambo.v6i3.2074Keywords:
Pemanfaatan, WhatsApp Chatbot, Konsumen OnlineAbstract
Wabot atau WhatsApp Chatbot merupakan salah satu fitur yang dikembangkan oleh aplikasi WhatsApp, khususnya WhatsApp Business. Munculnya aplikasi dan fitur-fitur tersebut disebabkan oleh perkembangan teknologi digital yang semakin massiv dan menyesuaikan kebutuhan pengguna. Pelaku usaha mikro kecil yang terletak di pelosok daerah membutuhkan bantuan untuk beradaptasi dengan teknologi, salah satunya adalah Kelompok Wanita Tani Nine Seru yang ada di Desa Lantan Kabupaten Lombok Tengah. Kelompok tersebut telah berdiri cukup lama, namun belum mampu memanfaatkan teknologi untuk menjawab kebutuhan konsumen secara online. Oleh karena itu, tujuan dari kegiatan pengabdian ini adalah untuk meningkatkan pemahaman KWT Nine Seru tentang Wabot dan cara untuk mengaktifkan, serta menggunakanya. Metode pelaksanaan pengabdian dibagi menjadi tiga tahap, yaitu tahap persiapan, tahap pelaksanaan, dan tahap evaluasi. Hasil pengabdian menunjukkan bahwa tedapat peningkatan pemahaman peserta kegiatan tentang Wabot dan cara untuk mengaktifkannya. Hal ini dibuktikan dari jawaban 71% peserta kegiatan yang setuju bahwa Wabot bermanfaat untuk membangun kepercayaan konsumen melalui respon cepat dan otomatis. Sebagai luaran pengabdian, KWT Nine Seru telah memiliki aplikasi Whatsapp Business yang dapat digunakan untuk menjual dan mempromosikan produknya.
Utilisation of the Wabot Feature As A Response To Consumer Needs Online At KWT Nine Seru In Lantan Village
Wabot, or WhatsApp Chatbot, is one of the features developed by the WhatsApp application, especially WhatsApp Business. The emergence of these applications and features is due to the development of digital technology, which is increasingly massive and adapts to user needs. Micro and small businesses located in remote areas need help adapting to technology, one of which is the Nine Seru Women Farmers Group in Lantan Village, Central Lombok Regency. The group has been established for a long time, but has not been able to utilise technology to answer consumer needs online. Therefore, the purpose of this service activity is to increase KWT Nine Seru's understanding of Wabot and how to activate and use it. The service implementation method is divided into three stages, namely the preparation stage, implementation stage, and evaluation stage. The results of the service showed that there was an increase in the participants' understanding of Wabot and how to activate it. This is evidenced by the answers of 71% of activity participants who agree that Wabot is useful for building consumer trust through fast and automatic responses. As an output of the service, KWT Nine Seru has a WhatsApp Business application that can be used to sell and promote its products.
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Copyright (c) 2024 Sri Mulyawati, Tajidan Tajidan, Baiq Rika Ayu Febrilia, Idiatul Fitri Danasari, Ni Made Wirastika Sari, Ni Luh Mira Puspayani
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