Pelatihan Promosi Melalui Sosial Media dan Teknologi Tepat Guna Mesin Kretek UMKM Rumah Bunga di Desa Banyurip Kecamatan Kedamaian Kabupaten Gresik
DOI:
https://doi.org/10.36312/sasambo.v7i4.2383Keywords:
Media Sosial, Keterampilan, TTG, Mesin Kretek, UMKMAbstract
Pengabdian kepada masyarakat dilakukan kepada petani bunga di Desa Banyu Urip, Kecamatan Kedamaian, Kabupaten Gresik. Tujuan dari program ini adalah untuk memberdayakan petani bunga dengan memberikan bantuan mesin kretek yang merupakan penerapan teknologi tepat guna. Kendala yang dihadapi oleh petani bunga ini adalah belum memiliki mesin kretek yang berfungsi untuk mengangkut pohon besar dari lokasi kios bunga Bapak Faisal ke tempat pembeli atau kebun yang dibuat oleh Bapak Faisal. Metode PKM yang dilakukan adalah selain memberikan bantuan mesin kretek juga memberikan bantuan promosi melalui media sosial agar jasa pembuatan kebun Bapak Faisal lebih dikenal oleh konsumen. Bantuan diberikan kepada Bapak Faisal agar dapat mengunggah video di TikTok. Hasil lain dari pengabdian kepada masyarakat ini adalah petani bunga ini dapat meningkatkan efisiensi karena sebelum menggunakan mesin kretek, petani ini menyewa alat tersebut yang mana biayanya mahal. Kesimpulan yang dapat diambil adalah dengan menggunakan mesin kretek sebagai penerapan teknologi tepat guna (TTG) maka seorang petani bunga akan dapat meningkatkan efisiensi. Semakin baik keterampilan dalam praktik media sosial juga akan meningkatkan pangsa pasar bisnis ini.
Promotion Training Through Social Media and Appropriate Technology for Kretek Machines for Rumah Bunga MSMEs in Banyurip Village, Kedamaian District, Gresik Regency
Community service is carried out for flower farmers in Banyu Urip Village, Kedamaian District, Gresik Regency. The objective of this program is to empower the flower farmer by providing a kretek machine which is an application of appropriate technology. The problem faced by this flower farmer is not having a kretek machine that functions to transport large trees from Mr. Faisal's flower stand location to the buyer's place or the garden made by Mr. Faisal. The PKM method is besides providing a kretek machine, it also gives promotional assistance via social media so that Mr. Faisal's garden making services are better known to consumers. Assistance is provided to Mr. Faisal so that he can upload videos to TikTok. Further, the other result of this community service is this flower farmer can increase the efficiency because before using kretek machine, this farmer rents this tool in which it is costly. Lastly, as a conclusion that with using kretek machine as an application of the appropriate technology (TTG), a flower farmer will be able to increase the efficiency. The better skill on social media practices will also increase the market of this business.
Downloads
References
Akbar, R. (2025). Pemanfaatan aplikasi desain Canva sebagai media peningkatan promosi produk untuk UMKM di Desa Penyasan. Abdimas Terapan Jurnal Pengabdian Kepada Masyarakat Terapan, 3(1), 64–71. https://doi.org/10.59061/abdimasterapan.v3i1.1025
Alfarizi, M. (2025). Empowerment of leather bag craftsmen MSMEs in Tanggulangin based on digital marketing. Proceeding of International Conference on Social Science and Humanity, 2(2), 676–689. https://doi.org/10.61796/icossh.v2i2.320
Aminuddin, A., & Choiri, A. (2025). Strategi efektivitas digital marketing untuk meningkatkan daya saing UMKM lokal. Jurnal Bersama Ilmu Ekonomi (EKONOM), 1(1), 1–8. https://doi.org/10.55123/ekonom.v1i1.15
Aurelia, T., Martusa, R., Meythi, M., Agustina, L., & Yapinus, P. (2025). Strengthening marketing strategies for micro, small, and medium enterprises through integrated training. International Journal of Innovative Technologies in Economy, 3(51). https://doi.org/10.31435/ijite.3(51).2025.3432
Bajpai, V., Pandey, D. S., & Shriwas, M. S. (2012). Social media marketing: Strategies & its impact. IRJC International Journal of Social Science & Interdisciplinary Research, 1(7), 214–223.
Baris, D., & Heruwasto, I. (2023). An exploratory study of the effects of personalization and authenticity in TikTok. Firm Journal of Management Studies, 8(2), 161. https://doi.org/10.33021/firm.v8i2.4544
Campo, S., Askelson, N., Carter, K., & Losch, M. (2012). Segmenting audiences and tailoring messages. Social Marketing Quarterly, 18(2), 98–111. https://doi.org/10.1177/1524500412450490
Fatkhurohman, A. (2018). Pelatihan strategi pemasaran online untuk UKM Tahu Kuring Purwomartani. In Seminar Hasil Pengabdian Masyarakat 2018 (pp. 13–18).
Haenlein, M., Anadol, E., Farnsworth, T., Hugo, H., Hunichen, J., & Welte, D. (2020). Navigating the new era of influencer marketing: How to be successful on Instagram, TikTok, & Co. California Management Review, 63(1), 5–25. https://doi.org/10.1177/0008125620958166
Irfani, H., Yeni, F., & Wahyuni, R. (2020). Pemanfaatan digital marketing sebagai strategi pemasaran pada UMKM dalam menghadapi era industri 4.0. JCES (Journal of Character Education Society), 3(3), 651–659.
Kristanto, T., Hadiansyah, W. M., Nasrullah, M., Amalia, A., Anggraini, E. Y., & Firmansyah, A. (2020). Strategi pemasaran digital dalam peningkatan penerimaan mahasiswa baru menggunakan analisis SWOT. Multinetics, 6(2), 128–133. https://doi.org/10.32722/multinetics.v6i2.3415
Mahacakri, I. G. A. C., Usman, A., & Suadnya, W. (2020). Manajemen usaha dan penerapan digital marketing tanaman hias di Kota Mataram. Suara Lombok. https://www.suaralombok.com
Natalaksana, D., Finthariasari, M., Putri, A., & Pitra, A. (2025). The influence of micro influencers and digital marketing on product purchasing decisions at TikTok Shop in Bengkulu City. Jurnal Ilmiah Akuntansi Manajemen dan Ekonomi Islam (JAM-EKIS), 8(2), 998–1004. https://doi.org/10.36085/jamekis.v8i2.7969
Prastiwi, E. H., Ridwan, M. S., & Santoso, R. (1945). Pelatihan media sosial marketing UKM Catering Lestari Surabaya. Jurnal Ilmiah Manajemen, 1(1), 34–38. https://doi.org/10.55080/jim.v1i1.14
Purwaamijaya, B., Nugraha, M., Maesaroh, S., Ar-Ridlo, M., & Prehanto, A. (2025). Penguatan UMKM desa binaan berbasis SDGs digital di Santanamekar. Jurnal Pengabdian Nasional (JPN) Indonesia, 6(2). https://doi.org/10.63447/jpni.v6i2.1317
Reken, F., Modding, B., & Dewi, R. (2020). Pengaruh pemasaran digital terhadap peningkatan volume penjualan pada Ciputra Tallasa Jo Makassar. Tata Kelola, 7(2), 142–153. https://doi.org/10.52103/tatakelola.v7i2.144
Rosyidah, U., & Warisaji, T. (2024). Pelatihan digital marketing dan optimasi media sosial untuk meningkatkan visibilitas UMKM. Journal of Community and Development, 5(2), 258–266. https://doi.org/10.47134/comdev.v5i2.240
Salim, S., & Rahman, A. (2025). Mengoptimalkan potensi UMKM lokal melalui pelatihan ekonomi digital di Desa Kotaraja, Lombok Timur. Primary Journal of Multidisciplinary Research, 1(2), 36–41. https://doi.org/10.70716/pjmr.v1i2.165
Santoso, A. V. (2020). Analisis pengaruh digital marketing terhadap repeat purchase dengan customer engagement dan customer experience sebagai variabel intervening pada layanan pesan-antar makanan Go-Food di Surabaya. Jurnal Strategi Pemasaran, 7(1), 1–12.
Sarifiyono, A., Lesmana, B., Herdiana, A., & Ayu, P. (2023). The effectiveness of TikTok content as a marketing social media through tourist attraction in influencing the purchase of MSME products in Bandung. In Proceedings (pp. 879–890). https://doi.org/10.2991/978-94-6463-234-7_91
Shobirin, M., Saifullah, A., Indana, N., Mubariroh, S., & Prayoga, I. (2025). Pemberdayaan UMKM dalam peningkatan produksi dan distribusi pangan lokal melalui penerapan digital marketing. Jumat Ekonomi Jurnal Pengabdian Masyarakat, 5(3), 127–132. https://doi.org/10.32764/abdimasekon.v5i3.5208
Sunarto, A., Napisah, N., Putri, A., & Anggraini, A. (2025). Meningkatkan daya saing UMKM melalui inovasi dan digitalisasi pada UMKM Jaringan Wirausaha (JAWARA) di Bojongsari Depok. Jurnal PKM Manajemen Bisnis, 5(2), 514–523. https://doi.org/10.37481/pkmb.v5i2.1490
Suryawandari, D., Wicaksono, A., Febryani, M., Agustin, R., Pamungkas, W., Komariyah, E., … & Afnan, A. (2025). Digitalisasi UMKM berbasis e-commerce: Pelatihan, pendampingan, dan implementasi UMKM Go Digital. Jurnal Pengabdian Masyarakat dan Riset Pendidikan, 4(1), 4409–4417. https://doi.org/10.31004/jerkin.v4i1.2067
Suswanto, P., & Setiawati, S. D. (2020). Strategi komunikasi pemasaran Shopee dalam membangun positioning di tengah pandemi COVID-19 di Indonesia. Jurnal Ilmu Komunikasi, 3(2), 16–29.
Wahid, R., Karjaluoto, H., Taiminen, K., & Asiati, D. (2022). Becoming TikTok famous: Strategies for global brands to engage consumers in an emerging market. Journal of International Marketing, 31(1), 106–123. https://doi.org/10.1177/1069031X221129554
Wardhana, A. (2015). Strategi digital marketing dan implikasinya pada keunggulan bersaing UMK di Indonesia. In Seminar Nasional Keuangan dan Bisnis IV (pp. 327–337).
Yacub, R., & Mustajab, W. (2020). Analisis pengaruh pemasaran digital terhadap brand awareness pada e-commerce. Jurnal Manajerial, 19(2), 198–209. https://doi.org/10.17509/manajerial.v19i2.24275
Anita Noviana, Indriani, Y., & Situmorang, S. (2014). Perilaku konsumen dalam pembelian tanaman hias di Kecamatan Pekalongan Kabupaten Lampung Timur. Jurnal Universitas Lampung, 2(1), 77–85.
Downloads
Published
Issue
Section
License
Copyright (c) 2025 Estik Hari Prastiwi, M. Sihab Ridwan, Sariah Sariah, Julia Wulandari
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Sasambo: Jurnal Abdimas (Journal of Community Service) agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
