Peningkatan Daya Saing dan Resiliensi UMKM Sulam Pita Kelurahan Tlogosari Melalui Digital Marketing dan Tata Kelola Keuangan
DOI:
https://doi.org/10.36312/sasambo.v7i4.3366Keywords:
Digital Marketing, Penyusunan Laporan Keuangan, SAK EMKM, PelatihanAbstract
Kelompok UMKM Sulam Pita Kelurahan Tlogosari Kota Semarang menghadapi kendala dalam pemasaran produk dan bidang keuangan. Kegiatan pengabdian ini dirancang untuk memberikan pelatihan dan pendampingan secara intensif kepada mitra, baik dalam hal penyusunan laporan keuangan maupun strategi pemasaran digital. Tujuan utama dari program ini adalah untuk meningkatkan kapabilitas manajerial UMKM mitra, khususnya dalam hal akuntansi dan digital marketing, serta mendorong terciptanya usaha yang tangguh, profesional, dan mampu beradaptasi dengan perkembangan teknologi. Metode pelaksanaan program terdiri dari beberapa tahap, yakni identifikasi permasalahan melalui diskusi kelompok terfokus (FGD), pelatihan dalam bentuk workshop, serta evaluasi hasil kegiatan melalui pre-test dan post-test. Selama dua bulan pelaksanaan, mitra mendapatkan materi dan praktik langsung mengenai prinsip dasar akuntansi, penyusunan laporan keuangan sederhana berbasis Excel sesuai SAK EMKM, serta pelatihan pemasaran digital yang mencakup pembuatan konten promosi, aktivasi media sosial (Instagram dan TikTok), serta optimalisasi platform marketplace (Shopee dan Tokopedia). Hasil dari program ini menunjukkan dampak positif yang signifikan. Mitra berhasil menyusun laporan keuangan secara mandiri dan lebih sistematis, serta mulai mengelola akun media sosial dan marketplace untuk memperluas jangkauan pemasaran. Kegiatan ini juga membantu meningkatkan visibilitas produk serta mendukung pertumbuhan penjualan secara online.
Increasing the Competitiveness and Resilience of Sulam Pita Msme’s in Tlogosari Village Through Digital Marketing and Financial Governance
The Sulam Pita MSME Group in Tlogosari Village, Semarang City, faces challenges in product marketing and finance. This community service program is designed to provide intensive training and mentoring to partners, both in preparing financial reports and digital marketing strategies. The main objective of this program is to improve the managerial capabilities of partner MSMEs, particularly in accounting and digital marketing, and to encourage the creation of resilient, professional businesses that are able to adapt to technological developments. The program implementation method consists of several stages, namely problem identification through focus group discussions (FGDs), training in the form of workshops, and evaluation of activity results through pre- and post-tests. During the two-month implementation, partners received material and direct practice on basic accounting principles, preparing simple Excel-based financial reports in accordance with SAK EMKM, as well as digital marketing training that included creating promotional content, activating social media (Instagram and TikTok), and optimizing marketplace platforms (Shopee and Tokopedia). The results of this program have a significant positive impact. Partners successfully prepared financial reports independently and more systematically and began managing social media and marketplace accounts to expand their marketing reach. This activity also helps increase product visibility and supports online sales growth.
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