Innovation of Automatic Batik Ecoprint Machine and Digital Marketing Management to Improve Fashion Batik Ecoprint Business of PKK Rejosari Group Tulungagung
DOI:
https://doi.org/10.36312/fdbemc10Keywords:
Batik Ecoprint, Appropriate Technology, Pemasaran Digital, Batik Steamer MachineAbstract
Kelompok PKK Rejosari Tulungagung memiliki potensi dalam produksi batik ecoprint berbasis kearifan lokal. Namun, pada saat proses produksi masih menggunakan alat kukus konvensional yang kapasitasnya lima, panas tidak merata, waktu proses produksi lama dan menghasilkan motif yang tidak konsisten. Penggunaan alat tersebut menghambat efesiensi produksi, meningkatkan tingkat kegagalan produk, dan menyulitkan dalam menjaga stadar kualitas. Proses pemasaran produk belum terintegrasi dengan media digital, sehingga jangkauan pasar tidak bisa luas. Program ini bertujuan meningkatkan produktivitas dan daya saing mitra melalui penerapan Mesin steamer batik ecoprint otomatis dan pelatihan manajemen pemasaran digital. Hasil dari kegiatan ini menghasilkan mesin yang mampu menghasilkan uap panas stabil dan merata dengan bantuan kompor burner double channel. Mesin steamer batik ecoprint otomatis dilengkapi dengan sistem timer dan pengaturan suhu untuk menjaga suhu tetap stabil. Penggunaan mesin steamer batik ecoprint otomatis mampu meningkatkan kapasitas produksi hingga 100%, mempercepat waktu proses sebesar 25%, serta meningkatkan konsistensi dan kualitas motif secara signifikan melalui distribusi panas yang merata dan kontrol suhu terintegrasi. Pelatihan digital marketing membantu mitra memahami strategi promosi dan memperluas akses pasar. Evaluasi menunjukkan peningkatan keterampilan teknis, efisiensi produksi, dan kemampuan adaptasi mitra terhadap tren pemasaran.
Innovation of Automatic Batik Ecoprint Machine and Digital Marketing Management to Improve Fashion Batik Ecoprint Business of PKK Rejosari Group Tulungagung
The PKK Rejosari Tulungagung group has potential in the production of ecoprint batik based on local wisdom. However, during the production process, they still use conventional steaming tools with a capacity of five, uneven heat, a long production process time, and produce inconsistent motifs. The use of these tools hampers production efficiency, increases the product failure rate, and makes it difficult to maintain quality standards. The product marketing process has not been integrated with digital media, so the market reach cannot be wide. This programme aims to increase the productivity and competitiveness of partners through the application of an automatic ecoprint batik steamer machine and digital marketing management training. The results of this activity produce a machine that is able to produce stable and evenly hot steam with the help of a double-channel burner stove. The automatic ecoprint batik steamer machine is equipped with a timer system and temperature settings to keep the temperature stable. The use of an automatic batik ecoprint steamer machine increases production capacity by up to 100%, reduces processing time by 25%, and significantly enhances motif consistency and quality through evenly distributed heat and integrated temperature control. Digital marketing training helped partners understand promotion strategies and expand market access. Evaluation showed improvements in partners' technical skills, production efficiency, and adaptability to marketing trends
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