Kajian Strategi Bisnis pada Kesatuan Pengelolaan Hutan Lindung Rinjani Barat
DOI:
https://doi.org/10.36312/ej.v3i2.1003Keywords:
Strategi Bisnis, Tatakelola, Kawasan Pengelolaan HutanAbstract
Hutan memiliki potensi nilai ekonomi dan nilai produktifitas. Dalam prinsip pengelolaan tatakelola pemerintahan yang baru, setiap unit layanan yang memiliki potensi untuk dikelola dengan pendekatan bisnis. Melihat potensi dan peluang perkembangan bisnis di sektor kehutanan merupakan lahan investasi yang mempunyai prospek yang sangat baik dan potensial untuk dikembangkan. Kondisi tersebut, memberikan peluang bisnis kepada Kesatuan Pengelolaan Hutan Lindung (KPHL) Rinjani Barat mengembangkan investasi di wilayah kelolanya. Program strategi yang dilakukan KPHL Rinjani Barat akan sangat dipandang perlu dilakukan untuk percepatan implementasi rencana bisnis yang akan dikembangkan untuk kemandirian KPHL Rinjani Barat. Penelitian ini menggunakan metode kajian dokumen. Hasil analisis ditampilkan dalam bentuk uraian dan tabel. Hasil analisis berupa dokumen rencana strategi bisnis. Rencana strategi bisnis ini disusun berdasarkan analisis kondisi internal maupun eksternal KPHL Rinjani Barat, serta mengacu pada visi dan misi organisasi. Langkah selanjutnya menyusun program dan kegiatan sebagai implementasi dari strategi bisnis. Pada akhirnya, dokumen rencana strategi bisnis beserta rincian program dan kegiatan dapat memberi arah terhadap pengelolaan hutan yang melibatkan semua pihak terkait dan terjalinnya kolaborasi dalam implementasi bisnis di KPHL Rinjani Barat.
Study of Business Strategy in the West Rinjani Protected Forest Management Unit
Abstract
Forests have potential economic value and production value. In the new governance management principles, every service unit has the potential to be managed with a business approach. Seeing the potential and opportunity for business development in the forestry sector, it is an investment area with good prospects and potential to develop. This condition provides a business opportunity for the West Rinjani Protection Forest Management Unit (KPHL) to develop investment in its managed area. The strategic program carried out by the West Rinjani KPHL will be deemed necessary to accelerate the implementation of the business plan that will be developed for the independence of the West Rinjani KPHL. This study uses a documentation review. The results are displayed in the form of descriptions and tables. The result is in the form of a business strategy plan document. This business strategy plan is prepared based on an analysis of the internal and external conditions of the West Rinjani KPHL and refers to the organization's vision and mission. The next step is to develop programs and activities. In the end, the business strategy plan document with details of programs and activities can provide direction for forest management involving all relevant parties and collaboration in business implementation in the West Rinjani KPHL.
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Copyright (c) 2022 Saiful Arni Muhsyaf, Susi Retna Cahyaningtyas, Siti Atikah, Rahmi Sri Ramadhani
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