Peran Platform Digital dalam Mendorong Partisipasi Olahraga dan Mengurangi Perilaku Sedentari
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Perkembangan platform digital telah membawa perubahan signifikan dalam pola perilaku masyarakat, khususnya dalam aktivitas fisik dan perilaku sedentari. Penelitian ini bertujuan untuk menganalisis peran platform digital dalam mendorong partisipasi olahraga serta mengurangi perilaku sedentari melalui pendekatan tinjauan literatur. Metode yang digunakan adalah literature review dengan mengkaji berbagai artikel ilmiah dari database akademik yang relevan dalam rentang tahun 2016–2025. Hasil penelitian menunjukkan bahwa platform digital seperti media sosial, aplikasi kebugaran, dan teknologi mobile memiliki peran strategis dalam meningkatkan aktivitas fisik melalui penyediaan informasi, motivasi, serta fitur interaktif seperti gamifikasi dan pelacakan aktivitas. Selain itu, intervensi berbasis digital terbukti efektif dalam mengurangi waktu sedentari, meskipun efektivitasnya dipengaruhi oleh tingkat keterlibatan pengguna, kualitas konten, serta dukungan lingkungan sosial. Platform digital juga berfungsi sebagai sarana promosi kesehatan yang mampu menjangkau audiens secara luas dan meningkatkan kesadaran masyarakat terhadap pentingnya gaya hidup aktif. Dengan demikian, pemanfaatan platform digital secara optimal dapat menjadi strategi inovatif dalam meningkatkan partisipasi olahraga dan menekan perilaku sedentari secara berkelanjutan.
The Role of Digital Platforms in Encouraging Sports Participation and Reducing Sedentary Behavior
Abstract
The development of digital platforms has significantly transformed human behavior patterns, particularly in physical activity and sedentary lifestyles. This study aims to analyze the role of digital platforms in promoting sports participation and reducing sedentary behavior through a literature review approach. The method employed is a literature review by examining various scientific articles from relevant academic databases published between 2016 and 2025. The results indicate that digital platforms such as social media, fitness applications, and mobile technologies play a strategic role in increasing physical activity by providing information, motivation, and interactive features such as gamification and activity tracking. Furthermore, digital-based interventions have proven effective in reducing sedentary time, although their effectiveness depends on user engagement, content quality, and social support. Digital platforms also function as health promotion tools capable of reaching a wide audience and raising awareness about the importance of an active lifestyle. Therefore, optimizing the use of digital platforms can serve as an innovative strategy to enhance sports participation and sustainably reduce sedentary behavior.
Biddle, S. J. H., et al. (2020). Digital interventions for reducing sedentary behavior. British Journal of Sports Medicine, 54(13), 772–778. https://doi.org/10.1136/bjsports-2019-101210
Chen, Y., & Lu, Y. (2022). Effects of fitness apps on motivation and exercise persistence. Computers in Human Behavior, 127, 107045. https://doi.org/10.1016/j.chb.2021.107045
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