Empiricism Journal is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Inovasi Transformasional BNCare dalam Pengembangan Ekonomi Lokal Berkelanjutan melalui Ekosistem Industri Skincare Kelor Berdaya Saing di Desa Tepas
Vol. 7 No. 3: September 2026
Articles
Downloads
How to Cite
Risnawati, A., & Umar, U. (2026). Inovasi Transformasional BNCare dalam Pengembangan Ekonomi Lokal Berkelanjutan melalui Ekosistem Industri Skincare Kelor Berdaya Saing di Desa Tepas. Empiricism Journal, 7(3), 3461-3475. https://doi.org/10.36312/ej.v7i3.6113
Penelitian ini bertujuan menganalisis model ekosistem inovasi BNCare dalam mengintegrasikan potensi lokal kelor (Moringa oleifera) Desa Tepas dengan sistem manufaktur maklon, mengidentifikasi strategi asosiasi wilayah dan pemasaran lintas kanal, serta menguji hubungan antara pengembangan ekosistem BNCare dengan literasi ekonomi dan pemberdayaan masyarakat. Penelitian menggunakan pendekatan mixed methods dengan desain sekuensial eksploratori. Data kualitatif diperoleh melalui wawancara mendalam terhadap 20 informan, observasi partisipatif, dan dokumentasi, sedangkan data kuantitatif dikumpulkan melalui kuesioner kepada 100 konsumen aktif menggunakan accidental sampling. Data kualitatif dianalisis secara interaktif, sementara data kuantitatif dianalisis menggunakan regresi linear sederhana dengan Robust Standard Errors HC3. Hasil penelitian menunjukkan bahwa BNCare menerapkan model bisnis ringan aset melalui sistem maklon, memanfaatkan jaringan perempuan Dasawisma PKK, mengembangkan asosiasi produk dengan Desa Tepas, serta menggunakan pemasaran lintas kanal. Analisis regresi menunjukkan hubungan positif dan signifikan antara Pengembangan Ekosistem BNCare dan Literasi Ekonomi serta Pemberdayaan Masyarakat (Y = 4,4183 + 2,1972X; R² = 87,38%; statistik uji t = 12,9589; p < 0,05). Temuan ini menunjukkan bahwa integrasi sumber daya lokal, kemitraan manufaktur, modal sosial, dan teknologi digital berhubungan positif dengan penguatan ekonomi pada kelompok yang diteliti.
Transformational Innovation of BNCare in Sustainable Local Economic Development through a Competitive Moringa Skincare Industry Ecosystem in Tepas Village
Abstract
This study aims to analyze BNCare’s innovation ecosystem in integrating the local potential of moringa (Moringa oleifera) from Tepas Village with a contract manufacturing system, identify place-based product association and cross-channel marketing strategies, and examine the relationship between BNCare ecosystem development and economic literacy and community empowerment. The study employed an exploratory sequential mixed-methods design. Qualitative data were collected through in-depth interviews with 20 informants, participatory observation, and documentation, while quantitative data were obtained from questionnaires administered to 100 active consumers using accidental sampling. Qualitative data were analyzed using an interactive analysis model, whereas quantitative data were examined using simple linear regression with HC3 Robust Standard Errors. The findings show that BNCare applies an asset-light business model through contract manufacturing, utilizes the Dasawisma PKK women’s network, develops product-place association with Tepas Village, and employs cross-channel marketing. Regression analysis indicates a positive and significant relationship between BNCare Ecosystem Development and Economic Literacy and Community Empowerment (Y = 4.4183 + 2.1972X; R² = 87.38%; t-test statistic = 12.9589; p < 0.05). These findings indicate that the integration of local resources, manufacturing partnerships, social capital, and digital technology is positively associated with economic strengthening among the groups studied.
Aditama, F. (2020). Strategi keunggulan kompetitif pada UMKM melalui pengelolaan sumber daya dan kapabilitas operasional. Jurnal Manajemen Bisnis, 17(2), 210–225. https://doi.org/10.38043/jmb.v17i2.2410
Albats, E., Podmetina, D., & Vanhaverbeke, W. (2021). Open innovation in SMEs: A process view towards business model innovation. Journal of Small Business Management. https://doi.org/10.1080/00472778.2021.1913595
Andriani, L., Lal, S., & Kalam, A. A. (2022). Entrepreneurial activities and women empowerment in rural India between microfinance and social capital. Strategic Change, 31(2), 227–237. https://doi.org/10.1002/jsc.2492
Arifin, Z. (2019). Manajemen rantai pasok dan strategi maklon dalam meningkatkan daya saing UMKM kosmetik. Jurnal Ekonomi dan Industri, 20(2), 45–58. https://doi.org/10.35134/jei.v20i2.15
Arifin, Z. (2022). Strategi maklon dalam ekosistem industri UMKM kosmetik untuk percepatan hilirisasi. Jurnal Industri dan Perdagangan, 14(2), 45–58. https://doi.org/10.36424/jip.v14i2.89
Barney, J. B. (2018). Why resource-based theory's model of persistence makes it hard to study dynamic capabilities. Strategic Management Journal, 39(12), 3360–3373. https://doi.org/10.1002/smj.2953
Basuki, R. (2023). Transformasi komoditas unggulan desa menjadi produk bernilai tambah: Studi pengembangan ekonomi lokal. Jurnal Ekonomi dan Bisnis Perdesaan, 7(2), 88–102. https://doi.org/10.35874/jebp.v7i2.420
Chesbrough, H. (2020). Open innovation results: Going beyond the hype and getting down to business. Oxford University Press. https://doi.org/10.1093/oso/9780198845904.001.0001
Dubouloz, S., Bocquet, R., Equey Balzli, C., Gardet, E., & Gandia, R. (2021). SMEs’ open innovation: Applying a barrier approach. California Management Review, 64(1). https://doi.org/10.1177/00081256211052679
Fauzi, A. (2022). Resiliensi ekonomi perdesaan melalui penguatan rantai nilai produk lokal. Jurnal Ekonomi Pembangunan, 15(2), 110–125. https://doi.org/10.31258/jep.v15i2.712
Firmansyah, A. (2024). Digitalisasi ekonomi desa: Dampak pemasaran daring terhadap citra wilayah dan kesejahteraan lokal. Jurnal Riset Ekonomi Perdesaan, 6(1), 12–26. https://doi.org/10.35134/jrep.v6i1.92
Foss, N. J., & Saebi, T. (2017). Fifteen years of research on business model innovation: How far have we come, and where should we go? Journal of Management, 43(1), 200–227. https://doi.org/10.1177/0149206316675927
Gunawan, A., & Ratnawati, S. (2021). Strategi diferensiasi dan inovasi produk dalam memenangkan persaingan industri kreatif kosmetik. Jurnal Manajemen Pemasaran, 15(1), 22–35. https://doi.org/10.9744/pemasaran.15.1.22-35
Handayani, W. (2019). Pemberdayaan perempuan berbasis potensi lokal dalam meningkatkan ekonomi keluarga. Jurnal Ilmu Sosial dan Humaniora, 8(2), 143–155. https://doi.org/10.23887/jish-undiksha.v8i2.17890
Kurniawan, H. (2024). Konektivitas digital dalam memperkuat ekosistem industri perdesaan di era 4.0. Jurnal Informatika dan Ekonomi Bisnis, 7(1), 34–48. https://doi.org/10.37034/infeb.v7i1.312
Kusuma, A. (2022). Implementasi sirkular ekonomi pada industri kecil menengah berbasis bahan alam. Jurnal Teknologi Lingkungan, 23(1), 67–80. https://doi.org/10.29122/jtl.v23i1.4890
Logar, E. (2022). Place branding as an approach to the development of rural areas: A case study of the brand “Babica in Dedek” from the Škofja Loka Hills, Slovenia. Acta Geographica Slovenica, 62(2). https://doi.org/10.3986/AGS.10883
Lubis, A. (2021). Dampak narasi pemberdayaan sosial terhadap brand equity produk skincare lokal. Jurnal Sosiologi Ekonomi, 13(2), 56–70. https://doi.org/10.31258/jse.v13i2.812
Miles, M. B., Huberman, A. M., & Saldaña, J. (2018). Qualitative data analysis: A methods sourcebook (4th ed.). SAGE Publications.
Moleong, L. J. (2018). Metodologi penelitian kualitatif (Edisi Revisi). Remaja Rosdakarya.
Obradović, T., Vlačić, B., & Dabić, M. (2021). Open innovation in the manufacturing industry: A review and research agenda. Technovation, 102, 102221. https://doi.org/10.1016/j.technovation.2021.102221
OECD. (2020). OECD/INFE 2020 international survey of adult financial literacy. OECD Publishing. https://doi.org/10.1787/22223843
Peter, S., Geetha, E., & Gupta, A. (2024). Navigating the digital financial landscape: Unraveling the impact of financial behavior traits on women-owned enterprises in the new normal perspective. Cogent Business & Management, 11(1), 2296570. https://doi.org/10.1080/23311975.2023.2296570
Porter, M. E. (1998). Clusters and the new economics of competition. Harvard Business Review, 76(6), 77–90.
Rahmawati, S. (2023). Peran financial technology (fintech) dalam modernisasi keuangan bisnis kecil. Jurnal Akuntansi dan Keuangan, 15(1), 77–91. https://doi.org/10.31294/jak.v15i1.1520
Sari, N. (2021). Transformasi digital UMKM perdesaan: Tantangan dan peluang di era paska pandemi. Jurnal Informatika Ekonomi, 9(4), 301–315. https://doi.org/10.35134/jiteke.v9i4.108
Sikandar, H., & Kohar, U. H. A. (2022). A systematic literature review of open innovation in small and medium enterprises in the past decade. Foresight, 24(6), 742–756. https://doi.org/10.1108/FS-01-2021-0030
Sugiyono. (2018). Metode penelitian kombinasi (mixed methods). Alfabeta.
Syah, S., & Siahaan, G. (2025). Financial literacy and digital access as key factors in the success of women-owned MSMEs. Journal of Business and Behavioural Entrepreneurship, 9(2), 231–253. https://doi.org/10.21009/JOBBE.009.2.03
Tarabashkina, L., Schepis, D., & Purchase, S. (2024). Country-of-origin, region-of-origin or terroir branding to entice premium price? The curious case of geographic place origin construal and psychic distance. Journal of Consumer Behaviour, 23(4), 2093–2109. https://doi.org/10.1002/cb.2327
Van Ittersum, K., Candel, M. J. J. M., & Meulenberg, M. T. G. (2003). The influence of the image of a product’s region of origin on product evaluation. Journal of Business Research, 56(3), 215–226. https://doi.org/10.1016/S0148-2963(01)00223-5
Zimmerman, M. A. (2000). Empowerment theory: Psychological, organizational and community levels of analysis. In J. Rappaport & E. Seidman (Eds.), Handbook of Community Psychology (pp. 43–63). Springer. https://doi.org/10.1007/978-1-4615-4193-6_2
Copyright (c) 2026 Umar, Amika Risnawati
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Empiricism Journal agree to the following terms:
- For all articles published in Empiricism Journal, copyright is retained by the authors. Authors give permission to the publisher to announce the work with conditions. When the manuscript is accepted for publication, the authors agrees to implement a non-exclusive transfer of publishing rights to the journals.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.