Intercultural Communication Competence Of Street Vendors In Kuta Mandalika: A Qualitative Study
Authors
-
M. Andre Ekha Nusa
Universitas Mataram
-
Baharuddin
Universitas Mataram
-
Lalu Ali Wardana
Universitas Mataram
DOI:
https://doi.org/10.36312/p2ggx047Keywords:
ICC, Mandalika Tourism, DMISAbstract
This study explores the intercultural communication competence (ICC) of street vendors in Kuta Mandalika when interacting with foreign tourists. Using a qualitative approach and the Developmental Model of Intercultural Sensitivity (DMIS) framework, the study involved 12 vendors through semi-structured interviews and field observations. The results showed that the majority of traders were at the Adaptation stage (66.6%), while the rest were at the Acceptance (16.7%) and Minimisation(16.7%) stages. The vendors applied multimodal strategies such as using simple English, gestures, visual aids (calculators), and peer collaboration to overcome communication barriers. The study concludes that the communication competencies of the traders develop dynamically through experiential learning in their daily interactions, rather than through formal education. These findings emphasise the importance of strengthening the communication competencies of informal sector workers to support the professional image of Mandalika as a competitive global tourism destination.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 M. Andre Ekha Nusa, Baharuddin, Lalu Ali Wardana
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
Authors who publish with Journal of Authentic Research agree to the following terms:
- For all articles published in Journal of Authentic Research, copyright is retained by the authors. Authors give permission to the publisher to announce the work with conditions. When the manuscript is accepted for publication, the authors agrees to implement a non-exclusive transfer of publishing rights to the journals.
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution-ShareAlike 4.0 International License that allows others to share the work with an acknowledgment of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgment of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
