Pelatihan Digital Marketing Batik Ecoprint (Bacoprint) Dengan Memanfaatkan Media Sosial Kelompok Nasyiatul Aisiyah Pekalongan
DOI:
https://doi.org/10.36312/linov.v9i2.1909Keywords:
Bacoprint, Media Sosial, Nasyiatul Aisiyah Pekalongan, Pelatihan, Pemasaran DigitalAbstract
Nasyiatul Aisiyah (NA) Cabang Pekalongan, Lampung Timur merupakan organisasi otonom Persyarikatan Muhammadiyah pada kalangan kelompok Perempuan muda keluarga Muhammadiyah yang terletak di kecamatan Pekalongan. Nasyiatul Aisiyah (NA) memiliki potensi potensi SDM yang mumpuni dan produk kewirausahaan hasil karya inovasi bacoprint Perempuan muda Nasyiatul Aisiyah. Namun, dengan potensinya tersebut belum dapat mengoptimalkan pemasaran produk kewirausahaan Batik Ecoprint (Bacoprint) melalui platform digital. Berdasarkan hasil wawancara dengan ketua dan sekretaris, setidaknya terdapat 70% anggotanya telah menggunakan platform digital media sosial instagram. Untuk meningkatkan pengetahuan dan keterampilan dalam pemasaran produk kewirausahan bacoprint, salah satu cara yang kami terapkan adalah dengan memberikan pelatihan bagi kelompok Nasyiatul Aisiyah (NA) dalam melakukan teknik pemasaran bacoprint melalui digital marketing dengan memanfaatkan media sosial. Pelatihan Digital Marketing Bacoprint diharapkan dapat memberikan manfaat untuk meningkatkan pengetahuan dan keterampilan digital marketing Batik Ecoprint (bacoprint). Metode yang digunakan dalam pelatihan ini dengan tatap muka dengan penyampaian materi secara interaktif, demonstrasi, dan praktik langsung oleh para peserta. Hasil pelatihan ini menunjukkan keberhasilan yang mampu membuat peserta sangat antusias dan berminat untuk mengikuti kegiatan serupa untuk meningkatkan soft skill mereka.
Batik Ecoprint (Bacoprint) Digital Marketing Training Utilizing Social Media of the Pekalongan Nasyiatul Aisiyah Group
Abstract
Nasyiatul Aisiyah (NA) Pekalongan Branch, East Lampung is an autonomous organization of the Muhammadiyah Association among young women's groups of the Muhammadiyah family located in Pekalongan sub-district. Nasyiatul Aisiyah (NA) has the potential for qualified human resources and entrepreneurial products resulting from the innovative work of Nasyiatul Aisiyah's young women. However, with this potential it has not been possible to optimize the marketing of Batik Ecoprint (Bacoprint) entrepreneurial products via digital platforms. Based on the results of interviews with the chairman and secretary, at least 70% of members have used the digital social media platform Instagram. To increase knowledge and skills in marketing bacoprint entrepreneurial products, one of the methods we apply is by providing training for the Nasyiatul Aisiyah (NA) group in carrying out bacoprint marketing techniques through digital marketing by utilizing social media. It is hoped that the Bacoprint Digital Marketing Training will provide benefits for increasing Batik Ecoprint (bacoprint) digital marketing knowledge and skills. The method used in this training is face-to-face with interactive delivery of material, demonstrations and direct practice by the participants. The results of this training showed success which made participants very enthusiastic and interested in taking part in similar activities to improve their soft skills.
Downloads
References
Arikunto, S. (2013). Prosedur Penelitian: Suatu Pendekatan Praktik. Rineka Cipta.
Dessler, G., & Angelica, D. (2015). Manajemen Sumber Daya Manusia Edisi 14 (14th ed.). Salemba Empat.
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021a). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168
Dwivedi, Y. K., Ismagilova, E., Hughes, D. L., Carlson, J., Filieri, R., Jacobson, J., Jain, V., Karjaluoto, H., Kefi, H., Krishen, A. S., Kumar, V., Rahman, M. M., Raman, R., Rauschnabel, P. A., Rowley, J., Salo, J., Tran, G. A., & Wang, Y. (2021b). Setting the future of digital and social media marketing research: Perspectives and research propositions. International Journal of Information Management, 59, 102168. https://doi.org/10.1016/j.ijinfomgt.2020.102168
Ermayda, R. Z., Nanda, H. I., & Narullia, D. (2019). Digital Marketing Sebagai Strategi Pemasaran Produk PKK. Jurnal Pengabdian UntukMu NegeRI, 3(2), 80-84.
ES, Y. R., Farida, N., Agustina, R., Ahmad, J., & Rizki, S. (2021). Pendampingan Kegiatan E-Commerce Pada Petani Aglaonema di Pekalongan Lampung Timur. Jurnal Pengabdian Kepada Masyarakat (JPKM) TABIKPUN, 2(2), 147-156.
Farida, N., Ratnawuri, T., & Puri, L. M. (2021). Pelatihan Berwirausaha Melalui Digital Marketing. SINAR SANG SURYA: Jurnal Pusat Pengabdian Kepada Masyarakat, 5(2), 1-9.
Page, K. L. (2015). Digital Marketing. In Wiley Encyclopedia of Management (pp. 1–1). Wiley. https://doi.org/10.1002/9781118785317.weom090082
Puri, L. M., Arif Wibawa, F., & Budiono, D. (2024). Penguatan Bidang Ekonomi Kreatif Melalui Pelatihan E-Commerce dan Digital Marketing Pada Pemuda Karang Taruna. In Jurnal Pusat Pengabdian Kepada Masyarakat ) (Vol. 8, Issue 1).
Purwana, D., Rahmi, R., & Aditya, S. (2017). Pemanfaatan Digital Marketing Bagi Usaha Mikro, Kecil, Dan Menengah (UMKM) Di Kelurahan Malaka Sari, Duren Sawit. Jurnal Pemberdayaan Masyarakat Madani (JPMM), 1(1), 1–17. https://doi.org/10.21009/JPMM.001.1.01
Rrustemi, V., Hasani, E., Jusufi, G., & Mladenovi?, D. (2021). Social media in use. Management, 26(1), 201–217. https://doi.org/10.30924/mjcmi.26.1.12
Sugiyono. (2016). Metode Penelitian Pendidikan Pendekatan Kuantitatif, Kualitatif, dan R&D. ALFABETA.
Wibawa, F. A., Puri, L. M., & Budiono, D. (2023). Pelatihan Desain Dan Konten Sosial Media Sebagai Penguatan Promosi Pasar Kreatif Rejomulyo. SINAR SANG SURYA: Jurnal Pusat Pengabdian Kepada Masyarakat, 7(1), 147. https://doi.org/10.24127/sss.v7i1.2555.
Downloads
Published
Issue
Section
License
Copyright (c) 2024 Nurul Farida, Fitri Palupi Kusumawati, Desi Budiono
This work is licensed under a Creative Commons Attribution 4.0 International License.
Authors who publish with this journal agree to the following terms:
- Authors retain copyright and grant the journal right of first publication with the work simultaneously licensed under a Creative Commons Attribution License that allows others to share the work with an acknowledgement of the work's authorship and initial publication in this journal.
- Authors are able to enter into separate, additional contractual arrangements for the non-exclusive distribution of the journal's published version of the work (e.g., post it to an institutional repository or publish it in a book), with an acknowledgement of its initial publication in this journal.
- Authors are permitted and encouraged to post their work online (e.g., in institutional repositories or on their website) prior to and during the submission process, as it can lead to productive exchanges, as well as earlier and greater citation of published work (See The Effect of Open Access).
Lumbung Inovasi: Jurnal Pengabdian Kepada Masyarakat is licensed under a Creative Commons Attribution 4.0 International License.
