Pelatihan Penggunaan Semiotika Ikon dan Simbol dalam Komunikasi Sains pada Komunitas Videographer LinkpictureID Depok
DOI:
https://doi.org/10.36312/linov.v6i2.565Keywords:
Content, Youtube, Semiotika, Komunikasi Sains, Storytelling, Youtubers, Semiotics, Science CommunicationAbstract
Sebuah tuntutan bagi para content creator, yakni para pembuat acara atau program pada youtube untuk memberikan hasil karya yang kreatif sehingga bisa menarik perhatian para penontonnya. Sekarang, kegandrungan untuk memberikan konten pendidikan yakni memberikan penonton literasi, cara mengerti dan memahami bisa membuka kesempatan dalam memanfaatkan permintaan pasar. Komunikasi sains sebuah bidang kajian komunikasi yang khusus pada bidang sains, adalah pendekatan yang tepat dalam memberikan literasi dan juga bisa dijadikan konten. Komunitas linkpictureID yang mewadahi beberapa videographer, berperan sebagai content creator yang mencoba menyampaikan literasi sains untuk menjelaskan industri kreatif terutama pada perfilman, dan juga masalah sosial lainnya untuk pelaku industri seperi videographer dan penulis pemula. Tujuan pengabdian masyarakat ini adalah pelatihan komunikasi sains dengan menggunakan semiotika ikon dan simbol dengan pendekatan naratif untuk menambah keterampilan dalam menyampaikan literasi mengenai ekologi industri kreatif dalam memenuhi konten pendidikan pada youtube. Hasil pengabdian mayarakat yang dilakukan di linkpictureID dapat memenuhi kebutuhan untuk membuat konten yang menarik dalam prihal film dengan menggunakan ikon dan simbol, dengan rekommendasi perlunya pengukuran secara berkala terjadap pengerjaan konten tersebut terutama dalam bobot materi penulisan narasi (storytelling).
Use of Semiotics Icons and Symbols in Science Communication in the Videographer Community, LinkpictureID Depok
Abstract
A demand for content creators, namely the creators of events or programs for YouTube, is to provide creative works so that they can attract attention of the audience. Now, a passion for providing educational content is a way to give the audience literacy, namely a way of knowing and understanding and also opening up opportunities to take advantage of market demands. Science communication, a field of communication study that is specialized in the field of science, would be the right approach in providing such literacy and also can be used as content. The linkpictureID community, which accommodates several videographers, acts as a content creator who tries to convey scientific literacy to explain films, the film industry and also behavioral science on the phenomenon of “writing stories” for videographers and beginner writers. Science communication using semitical icon and symbol can be used as a foundation for building skills in conveying literacy behind science about writing stories, namely using narration through semiotics. The results of this community service us carried out at lkinpictureID which can meet the needs of making creative works, namely interesting content in terms of films using icons and symbols, with recommendations the need for periodic measurements of the output
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