Gaya Hidup Hedonis dan Perilaku Konsumtif pada Remaja di Jereweh Kabupaten Sumbawa Barat
DOI:
https://doi.org/10.36312/jxypyc62Keywords:
Gaya Hidup, Hedonis, Perilaku Konsumtif, RemajaAbstract
Gaya hidup hedonis dan perilaku konsumtif pada remaja merupakan fenomena sosial yang semakin berkembang dan berpengaruh terhadap kehidupan sosial mereka. Namun, penelitian terdahulu umumnya masih membahas gaya hidup hedonis secara umum, tanpa mengkaji secara spesifik faktor-faktor yang mempengaruhinya, dampak perilaku konsumtif terhadap kehidupan sosial, serta bentuk perilaku hedonis dan konsumtif yang dominan pada konteks wilayah tertentu. Oleh karena itu, penelitian ini difokuskan pada remaja di Jereweh, Kabupaten Sumbawa Barat sebagai objek kajian. Penelitian ini bertujuan untuk menganalisis faktor-faktor yang mempengaruhi gaya hidup hedonis, mengidentifikasi dampak perilaku konsumtif terhadap kehidupan sosial remaja, serta mengidentifikasi aspek perilaku hedonis dan perilaku konsumtif yang paling dominan. Penelitian ini menggunakan pendekatan kualitatif dengan metode studi kasus. Data diperoleh dari subjek dan informan penelitian yang dipilih melalui teknik purposive sampling, dengan teknik pengumpulan data berupa wawancara, observasi, dan dokumentasi. Analisis data dilakukan menggunakan model Miles dan Huberman yang meliputi reduksi data, penyajian data, dan penarikan kesimpulan. Hasil penelitian menunjukkan bahwa dari 10 remaja yang menjadi subjek penelitian, 5 remaja menunjukkan perilaku hedonis yang ditandai dengan kebiasaan membeli barang bermerek dan sering mengunjungi kafe tanpa mempertimbangkan anggaran. Sementara itu, 5 remaja lainnya menunjukkan perilaku konsumtif tingkat sedang, seperti membeli pakaian secara rutin meskipun tidak dibutuhkan serta membeli barang karena adanya diskon. Faktor yang mempengaruhi gaya hidup hedonis meliputi faktor internal dan eksternal. Dampak perilaku konsumtif meliputi dampak positif berupa peningkatan interaksi sosial dan kepercayaan diri, serta dampak negatif berupa perilaku pemborosan dan menurunnya stabilitas finansial.
In Vitro Study of Cytotoxicity Test of Liquid Coconut Shell Smoke Gel on Periodontal Ligament
Abstract
Hedonistic lifestyles and consumptive behavior among adolescents are social phenomena that are increasingly developing and influencing their social lives. However, previous studies have generally discussed hedonistic lifestyles in a general manner, without specifically examining the factors that influence them, the impact of consumptive behavior on social life, and the dominant forms of hedonistic and consumptive behavior within a specific regional context. Therefore, this study focuses on adolescents in Jereweh, West Sumbawa Regency, as the object of analysis. This study aims to analyze the factors influencing hedonistic lifestyles, identify the impact of consumptive behavior on adolescents’ social lives, and determine the most dominant aspects of hedonistic and consumptive behavior. This research employs a qualitative approach using a case study method. Data were obtained from research subjects and informants selected through purposive sampling, with data collection techniques including interviews, observations, and documentation. Data analysis was conducted using the Miles and Huberman model, which consists of data reduction, data display, and conclusion drawing. The results show that out of ten adolescents who participated as research subjects, five exhibited hedonistic behavior characterized by the habit of purchasing branded products and frequently visiting cafés without considering their budget. Meanwhile, the other five adolescents demonstrated a moderate level of consumptive behavior, such as regularly purchasing clothing despite not needing it and buying items due to discounts. The factors influencing hedonistic lifestyles include internal and external factors. The impacts of consumptive behavior include positive effects, such as increased social interaction and self-confidence, as well as negative effects, including wasteful behavior and decreased financial stability.
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