The Decline in the Popularity of the Sundanese Language and Culture among Sundanese Ethnic Youth

Authors

  • Pavel Serin RU Institute of Ethnology and Anthropology
  • Nyai Kartika ID Universitas Padjadjaran
  • Susi Machdalena ID Universitas Padjadjaran

DOI:

https://doi.org/10.36312/jolls.v6i2.4765

Keywords:

Ethnic youth, Indigenous language, Sundanese cultures, Sundanese language education

Abstract

As Indonesia's second-largest indigenous language, Sundanese plays a pivotal role in communication between Sundanese people. However, today’s young generations of Sundanese do not use the Sundanese language entirely and do not use it either with their friends on campus or with their parents at home. This study tries to examine the decline in the popularity of the Sundanese language among the young Sundanese generations in the capital city of West Java, a centre for the Sundanese ethnic group. Employing a descriptive survey, this study involved a total of 317 participants from a Sundanese ethnic group. The findings confirmed the initial suspicions that the use of the Sundanese language has begun to decline among the young Sundanese generations in Bandung. Among the several factors of this decline are the very intensive interactions via social media by young Sundanese generations with people of different linguistic and cultural backgrounds, causing the limited use of the Sundanese language among them. It is also due to the shift of Bandung to become a multilingual city, a melting pot of people from different backgrounds. This study can hopefully inspire the language education stakeholders in West Java to raise concerns on this issue by strengthening and modifying Sundanese language education and teaching primarily at the school level.

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Author Biographies

  • Pavel Serin, Institute of Ethnology and Anthropology

    Institute of Ethnology and Anthropology, Russian Academy of Science, Moscow, Russia

  • Nyai Kartika, Universitas Padjadjaran

    Department of History and Philology, Faculty of Cultural Sciences, Universitas Padjadjaran, Sumedang Jalan Ir. Soekarno Km. 21, Jatinangor, Kabupaten Sumedang, West Java, Indonesia

  • Susi Machdalena , Universitas Padjadjaran

    Department of Russian Language, Faculty of Cultural Sciences, Universitas Padjadjaran, Jalan Ir. Soekarno Km. 21, Jatinangor, Kabupaten, West Java, Indonesia

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Published

2026-06-23

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Articles

How to Cite

Serin, P., Kartika, N., & Machdalena , S. . (2026). The Decline in the Popularity of the Sundanese Language and Culture among Sundanese Ethnic Youth. Journal of Language and Literature Studies, 6(2), 840-854. https://doi.org/10.36312/jolls.v6i2.4765