Pelatihan Social Media Marketing pada Pelaku UMKM di Desa Semanding
DOI:
https://doi.org/10.36312/linov.v8i2.1325Keywords:
Social Media, Marketing, Small and Medium EnterprisesAbstract
UMKM memiliki peran yang signifikan terhadap pertumbuhan ekonomi negara. Tingginya jumlah UMKM di Indonesia tidak terlepas dari berbagai tantangan serta kondisi pandemi Covid-19 yang mendorong perubahan pada pola konsumsi barang dan jasa menjadi momentum untuk mengakselerasi transformasi digital. Globalisasi dan pasar bebas menjadi tantangan bagi Usaha Kecil dan Menengah (UKM) untuk terus bertahan. Salah satu potensi yang dapat dimanfaatkan adalah potensi teknologi informasi. Tujuan dari kegiatan pengabdian masyarakat ini adalah memberikan pelatihan kepada pelaku UMKM tentang bagaimana memasarkan produk melalui social media. Metode pelaksanaan kegiatan ini terdiri dari empat tahapan yaitu persiapan, survey, pelaksanaan, dan evaluasi. Data hasil kegiatan dianalisis secara deskriptif berdasarkan hasil penilaian langsung oleh tim pelaksana setelah sesi pelatihan/penyampaian materi dilaksanakan pada 20 pelaku UMKM yang terlibat dalam kegiatan ini. Hasil kegiatan pengabdian masyarakat ini menunjukkan pelaku UMKM mampu membuat akun social media memasarkan produknya lebih luas. Kegiatan pengabdian kepada masyarakat ini diharapkan mampu meningkatkan pengetahuan dan keterampilan pelaku UMKM melalui pemanfaatan e-commerce dan social media dengan memperluas akses pasar.
Social Media Marketing Training for SMEs in Semanding Village
Abstract
SMEs play a significant role in the country's economic growth. The high number of SMEs in Indonesia is attributed to various challenges and the Covid-19 pandemic situation, which has driven changes in the consumption patterns of goods and services, becoming an opportunity to accelerate digital transformation. Globalization and free markets present challenges for Small and Medium Enterprises (SMEs) to sustain themselves. One potential aspect that can be utilized is information technology. The objective of this community service activity is to provide training to SME practitioners on marketing products through social media. The implementation method of this activity consists of four stages: preparation, survey, implementation, and evaluation. Data from the activity were analyzed descriptively based on direct assessments by the implementation team after the training/material delivery sessions, involving 20 SME practitioners participating in this activity. The results of this community service activity indicate that SME practitioners were able to create social media accounts to market their products more extensively. This community service activity is expected to enhance the knowledge and skills of SME practitioners in utilizing e-commerce and social media to expand market access.
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