Pelatihan Branding Dan Pembuatan Merk kepada IREMA Baiturrahman Kelurahan Kebun Bunga Palembang
DOI:
https://doi.org/10.36312/linov.v7i4.950Keywords:
Branding, Pembuatan Merk , KeterampilanAbstract
Kegiatan pelatihan branding di IREMA Baiturrahman merupakan respon dari pihak terkait. Di tengah kondisi pandemi ini, pemerintah Indonesia terus menggalakkan industri kreatif. Akibat pandemi, masyarakat Indonesia lebih banyak menghabiskan waktu online karena masyarakat masih bisa menjalankan aktivitas kesehariannya, mulai dari bekerja, belajar, hingga menikmati hiburan online. Universitas Indo Global Mandiri Palembang, berkomitmen untuk selalu berusaha melakukan pengabdian kepada masyarakat secara berkesinambungan sebagai bentuk kepedulian civitas akademika untuk meningkatkan kualitas hidup masyarakat. Oleh karena itu, Tim Pengabdian Masyarakat Universitas Indo Global Mandiri Palembang bermaksud menjalin kerjasama dengan IREMA Baiturrahman dengan skema pelayanan internal yaitu: 1) Memberikan wawasan Branding dan cara membuatnya, 2) Memberikan keterampilan branding kepada peserta pelatihan, 3) Meningkatkan keterampilan bagi peserta yang sudah memiliki landasan Seni Rupa, dan 4) Memberikan motivasi dan tips bagi peserta untuk menjadi individu yang mandiri dan mampu menghasilkan Brand secara berkala. Metode yang digunakan dalam kegiatan pelatihan Branding ini adalah Metode Sosialisasi dan Ceramah, Metode Demonstrasi & Bimbingan & Metode Partisipatif. Kegiatan pelatihan branding di IREMA,para pesertadapat membuat Merk dan sebagian dapat membuat maskot dengan tingkat kemampuan yang berbeda-beda.
Branding Training and Branding Workshop for IREMA Baiturrahman, Kebun Bunga Village, Palembang
Branding Training for IREMA Baiturrahman, Kebun Bunga Village, Palembang. Branding training activities at IREMA Baiturrahman are a response from related parties. In the midst of this pandemic condition, the Indonesian government continues to promote the creative industry. As a result of the pandemic, Indonesians spend more time online because people can still carry out their activities everyday life, from work, study to enjoying online entertainment. Indo Global Mandiri University Palembang, committed to always trying to do community service continuously as a form of concern for academics to improve the quality of life of the community. Therefore The Indo Global Mandiri University Community Service Team, Palembang, intends to establish partnership with IREMA Baiturrahman with an internal service scheme, namely 1) Giving insight into Branding and how to make it. 2) Give branding skills to the trainees. 3) Improve skills for participants who already have foundation in Fine Arts. 4) Provide motivation and tips for participants to become individuals independent and able to produce Brands on a regular basis. The methods used in this Branding training activity are the Socialization and Lecture Method, the Demonstration Method & Guidance & Participatory Methods. Branding training activities at IREMA, participants can make brands and some can make mascots with different levels of ability
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